What have you done?

Starbucks bought out Seattle's Best Coffee (and it was) a few years ago and now seems intent on destroying the brand. The latest onslaught is by changing the logo. SBC had a great logo (on the left) but it has been replaced by a new logo (on the right). How "Target" generic is that? I'd like to know how much they paid for that logo and how can I get in on that gig because I know I could've done better. Just what demographic is this new logo appealing to, the generic, Twilight, Android, Blade Runner, Futuristic, What's the point of it all, new world?
Which one makes you feel more warm and fuzzy?